Hi ratscloset! Dna puts everything on sale, for an introductory period, at very competitive if not LOW prices. I dont know where you got your marketing info from. Then we have real deals, quite a deal at that price. AND, to boot, we have a 50% storewide sale every year, in fact its coming up November 1st. We also have one of the most extensive "free" Poser sections you'll ever find, stocked frmo P4 to P6 with incredible goodies. As far as AM2005 is concerned, he enjoys fantastic sales, and incredible support by both his creator and DNA. Bah humbug, ya just can't please everybody LOL.