One way DAZ handles their traffic is to try to space it out. There's a reason why their newsletter goes out Tuesday, even though the new stuff in the store goes up Friday or earlier. The hardcore DAZ junkies buy Friday and over the weekend. Monday is for the people who only have broadband at work. And Tuesday's when the official announcement goes out. Might be a tactic worth trying for E-on. Announce it here first, say, then send out the e-mail notifications a few days later.