Once your magnet has landed... as BillyGoats says on the head... Double click the Magnet part... Not the base. In the dialogue box that pops up there is an add 'element to deform option'... Choose the hair. Ok next you find the magnet zone (in props).. It is Spherical in shape. You just scale this to the size and shape you want and move it to the part of the hair you want to affect. Then you tinker with your 'magnet' dials until you achieve the desired result. My first attempts were hysterical to say the least and I am still learning... I find the magnets cumbersome so now I am making them into morph targets. I do this once I have the effect I want then select the hair.. Then go to Object Spawn Morph target... Give it a name.. Usually name it after what it does. I don't know if this is the correct way to use them but it is what I worked out after many hours tinkering.

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Senior MarketPlace Tester

If anyone sees a mind wandering aimlessly around..... It is mine.  I want it back.