I look at it this way. Number 1 Zygote caters to corporations, Daz caters to lower end businesses and hobbyists. Wrote a program a while back and was going to sell it fairly cheap. My husband and everyone who saw it thought I should up the price. Now. Do I want to sell one or two at the higher price, or sell 10, 20 or maybe a 100 at the lower price? These aren't cookies...you don't have to make a new one every time you sell one. Once it's made it can bring in revenue for years. So. Although you may have a sterling reputation, you will probably only sell to folks who have enough sterling in your pocket to buy it and you may get the reputation of being greedy. I rarely buy models that are higher priced, and I'm actually on a downward spending trend for that reason. Finding other things to spend my money on these days. Marque