7,10,1..rounded edges are very 'babylike'; you want to convey safety, simplicity. etc. Probably might consider silly things like 'pink and blue' being favorable to one sex or another (maybe a neutral color, like greens or dark yellows, etc) because I promise you some nit-picker will bring it up..:|
Been 20 years since my last marketing class..but that's the way I see 'em..

I wish I'd said that.. The Staircase Wit

anahl nathrak uth vas betude doth yel dyenvey..;)