And i beg to differ back :o) that set doesn't look Asian to me,

I think that was his point. The merchant is Asian (or so I assume, from his/her products and English skills).

To me that character does look Asian, but more like current Asian popular art than like a realistic person. Sort of like An-An and characters of that ilk. Definitely not Western-looking, but not realistic, either. Not intended to be realistic.