PJF, There's a misconception here that we're trying to clear up. The "Online Store" is not really a store at all, but a Market-Place for artists to set up their store. Renderosity provides the means for delivery of an artist's product. This includes server space, advertising and order taking. (The name will soon be changed to reflect this.) There is no "stocking" of products and no charge to the artist unless there are sales transactions. -JH.