LOL -- oy, ain't that the truth... And, actually, we think much alike on that point regarding buying habits. The catch is that before one can know what irrational is, one needs to get a good grasp of the rational baseline...

thou and I, my friend, can, in the most flunkey world, make, each of us, one non-flunkey, one hero, if we like: that will be two heroes to begin with. (Carlyle)