HTML alone is fine for static (non-animated) imagery and very limited interactivity. Add to it other website technologies and you can increase the dynamic / interactive nature of the delivered content. Flash is great for this, but the software can be expensive and requires more skill than some may have (or have to time to learn). I was thinking that a low cost, easy to use program might be good here. If there's any software around the price point I mentioned before, I'd like to know. Surely, it would take longer to author a website than to use a simple program ? Depending on what software (free / paid) to use to craft the site, that could be expensive as well. How many have the skills required for the task ? As HTML alone likely would not be enough IMHO. Am I wrong ? The program would be a waste of everyone's time / money if it was used to merely display static / uninteractive showcases. Since it is a "multimedia" program, I would expect that multimedia apps would be built with it. Feel free to suggest a price that would be fair.