Thanks for your points. They are most appreciated. Okay, so the policy extends beyond renderosity...too bad. I'd say "Multimedia Builder" is the closest match to what I have built myself. I have been aware of MMB for at least a year but never have had any desire to compete directly with this product or any similiar title. I agree about the need for the heavy marketing. However, I thought that perhaps it might fair better here in this niche crowd if it could fill a need. I lack the ability to do heavy marketing anyway. :( Interestingly, I purchased a licensed copy of SwishMax last year. So I am quite familiar with the "SwishZone". :) SwishMax is an excellent program, but it's not necessarily cheap. They discontinued / no longer sell their cheaper non "Max" swish versions which raises the bar for some folks. EXEs might have gotten a bad rep because of viruses, false positives and the like...but it hasn't really stopped people from using them to distribute / consuming downloadable software. Daz still uses them for most (if not all) it's products still, right ? People likely just consider the source and download based upon whether they trust the vendor or not if they're worried at all. I am also familiar with IrfanView. If a slideshow is truly sufficient for most people then that further decreases the numbers in the already existing minority group of people would might purchase the program. :) So far this confirms most of my research and suspicions which is that such a commerialization (even of an already developed and working program) for this purpose would probably not be fruitful or a wise use of time / resources. However, without actually throwing the question(s) out there, I wouldn't actually have ever known. The wondering could drive one mad. :)