to piggy back on a bit of what zakalwe said. Thats the thing. Imagination- you either have it, or you dont. Its a gift more than a learned skill. But Technical skills, ability in a given art form is about hard work and practice. And can be obtained to some degree by all. Ideas come out of the air. You grab em and go with it. Thats the 1%. But to pull that idea off, so the viewer of it can appreciate it is the hard work. Again, I hate to go back to what I just wrote, but to neglect the technical side is just lazy imo.