"Let's also not ignore the fact that for every X number of hobbyist level users you lose, you also lose the content they buy. How many Vicki 3s are those fewer $2,500 boys going to buy, how many fetish outfits? Would they maintain the current cottage industry that has contributed so much to Poser's success or would they continue to patronize the $500 basketball TurboSquid market?" Actually, since it's not just a Poser market anymore - D|S isn;t going to dry up and blow away just because Poser might. I doubt that folks would just give up and buy the expensive stuff, or simply go away.... DAZ as a ferinstance would find a slower inrush of folks who own the latest/greatest Poser, but considering that they're picking up speed with new D|S users (who have never even heard of Poser), I doubt it would hurt them long-term... and eventually any merch types who want to continue making pin money off of content would re-engineer all their stuff to work in D|S. Rendo would be faced with a choice they may not like if Poser were to diminish or dry up - either start making love to D|S as their primary focus, or lose marketshare like a mofo. Dunno - Poser is now part and parcel of EF, and EF has bigger babies to feed (Shade). So I suspect that Poser will at best be absorbed into Shade unless they can do some serious code re-writes... /P