That may be the way it works for you, Dave-So, but many people, when they see something they like, they put it first in their wishlist. This is what I do, and periodically I go through my wishlist and order a bunch of stuff from it. If the wishlist is badly handled, the number of items that will get transferred to my cart at some future point will be a lot less. Translates to: lower sales. Translates to: less income.