Well, if the complaints are any indication then they will be losing a lot of money. I needed to get some poses this morning and instead of shopping around and picking up a few things I got my poses and got out. I used to not finish shopping with less than 4 items in my cart, now I'm rushing out with only one. So what could have been a $40-$70 sale turned into a $10. If that's the way TPTB want it, then I can think of a lot of things to do with the extra money!! And it won't be shopping here...