Some think review sites should advertise not criticize products. As someone who has been a critic for some 30 years in print, on TV and the internet - no one, except the seller, wants to read puff pieces. And no one will respect your opinion if you do. Speak your mind and let your readers decide what to spend their hard earned money on. Yeah, I want low prices on everything I buy. If merchants don't think what they are doing is profitable enough, indeed maybe they should find a more lucrative field. There's a lot of good hearts in this community and very generous people, but it seems to me that thinking of merchants solely as our starving artist brothers-in-arms is naive. Good luck with your site, it looks promising.