First, it's absolutely the case that Pixar's success is more about excellent storytelling than gee-whiz technology. "Interesting though that Pixar dissolved their partnership with Disney a year or so ago, and then Disney just bought them out wholesale." Thanks to the departure of ebullient Eisner and the allegedly graciously placating overtures of Iger, Jobs was woo'd back to the table. As I understand he offered the sale to Disney; this isn't a "hostile takeover" as some seem to want to characterize it. "There may be some hard feeling on both sides there." There are indeed worries that Disney will squash Pixar's corporate culture and thus compromise the films, however Emeryville is a long way from L.A., Lassiter retains creative control, and Jobs will still be Lassiter's boss. Jobs is not a man who wants products with his name on them to go out with substandard quality, so there's definitely hope for a win/win situation here. And yeah, the knee-jerk cynicism about this deal sort of reminds me of the knee-jerk bad attitude that some folks have about every little thing that SJ and Apple do. It's sort of silly, given the very high quality of Apple and Pixar products. So let's wait and see. If in two or three years' time this appears to have ruined Pixar while not doing much for Disney, then yeah, get out the pitchforks. :-)