Holy crap they markup the price so much for that in the UK!!!! In the US it's only 2500 dollars that's only like 1300 pounds...jeez. Plus if you can get an educational discount it's $2300 which puts it on-par with dell's 30-incher, and IMO the apple is designed much better (the apple is about an inch thick, only one cable runs from it, and the dell it like 4 inches thick, and you have to run tons of separate cables. But they have the same panel so they will look exactly the same. You could even run two of them off that quadro :-)