I guess it depends what audience you're going for right? It had a lot of cool stuff on it that the high end developer would like since they know what to look for. But the interface is a bit on the obscure side, so it's not geared for the masses. Art directors don't have much patience so they wouldn't spend enough time getting around the site to appreciate it, so it doesn't work so well as a portfolio. I suppose if he only wants to reach a small percentage that wants to be challenged to see new and exciting stuff it was worth it.

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