Yes it is. How many items has DAZ released that have become the "item of the day": the house mouse, the emotiguy, etc. People see these, download them, and the next week, everyone and their brother makes images with them. Yet the week before, no one even asked for these things.

They're often free or very cheap, though. Emotiguy was free. I got the House Mouse free as well. I wouldn't have paid money for either of them.

DAZ has had some clunkers, so the DAZ name is not enough in and of itself.

How many times has DAZ released a model that is the same (or very similar) to an existing product... but theirs has less features and is more expensive? Yet which product do people buy? Yep- the DAZ one... usually because the name "DAZ" implies that the product will be excellent.

I don't think that's quite true. The "list price" may be "more expensive," but DAZ is extremely competitive. If there is a similar figure for a lower price out there, they do something to lower the price on theirs. Coupons, vouchers, sales, freebies, whatever. I suspect few regular customers pay the list price at DAZ.