As for why new figures. A morph for a figure will not always fix something that is glaringly wrong with the joint setups. If one fixes a model in the setup room then clothing doesn't work. So people keep looking for newer models that overcome limitations in older or current models. example is make V3 sit in a sitting pose with her arm bent and scratching her head. elbow bend problem and thigh problems for the legs. A few months after ApolloMax came out and hype started building up Daz put David in the PClub for $1.99. It's hard for merchants to compete against Daz especially now that they own PoserPros. The Aeon figures at PoserPros support the V3/M3 unimesh and that creates more support for Daz figures. I'm not bashing Daz. It's just how the market is currently. I think in the following year efrontier has a real chance to put an impact with Content Paradise. With partnering with other stores if they also add direct brokering well that will put another avenue for poser merchants.