XFX3d and davo, Just to be perfectly clear about this, I'm not dissing davo, and I know he wasn't taking a shot at DAZ either. The topic of his post was a real life situation and that's what my reply addressed. Surreal scenarios about merchants wearing dog collars just don't come into it. We're talking reality here. The 'bottom line' I described was the financial gain in davo's case. It is NOT necessarily the bottom line for him, me or anyone else. I do this for a living, but if I didn't enjoy it, I'd go back to being a photographer. If I didn't care about the quality of my products, I wouldn't spend an average of 3 months on each one, tweaking, testing and improving them. And finally, if I was chasing the dollar, I wouldn't make houses and furniture - I'd be in the nekkid warrior and temple market. But XFX3d is 100% correct about merchants not knowing what will sell. Nobody can say for certain. If we knew what would make a guaranteed top-seller, we'd all be doing it, and there would be no variety at all in poser content. The simple truth is that most merchants make what they enjoy doing, whether it be clothes, characters, environments or aardvarks. I seriously doubt any poser merchant slogs away at stuff he loathes just to make a buck. It would be far more profitable to move into other areas of 3d or graphic arts. The fact is that most poser content is grossly underpriced for the amount of work involved, and let's not forget it. I think a site of independent merchants would be an excellent idea. Despite being loyal to DAZ (up to a point), I always see competition as a good thing. If DAZ stay at the top too long without any threat, they'll become complacent. So the more alternatives there are, the better. mac