I kinda view it as "loss-leader" strategy rather than "bargain basement". For instance, I'm definitely going to move on a DAZ Original I've been wanting: the "Captain's Uniform" for A3, at a deep discount, but then inevitably purchase renapd's "Around the Clock" texture set at full price...and perhaps even pay full-price for DAZ's Clothing Converter utility so that I can get V3 into it. DAZ is definitely pursuing a multi-prong model: 1) loss-leading where it makes sense (i.e. base models), 2) volume pricing where it makes sense (i.e. Platinum), and 3) getting early adopters to buy those truely exquisite creations at full-price. My take, michael