Y'know, I'd agree that the price discount could be bad for quality.. Unfortuantely, I'd have to say that in general a large number of the items I bought from DAZ were NOT quality and NOT worth the price I paid for them (bad mesh, poor textures, no morphs, etc).. Some stuff has been decent and is well worth it.. But for the most part DAZ has always seemed rather over-priced.. And to add insult to injury, I often find that 2 months after I buy something, they are giving it away for free with some magazine - not cool.. Needless to say, I don't buy much from them anymore.. And seeing that they can drop prices by 30-80% and consider making it PERMANENT just confirms the fact that they were grossly over-priced to begin with.. I think they would have been much better served marketing quality items and done something to encourage customer loyalty..