I think it's like this: Everyone who was going to buy a DAZ original product has already bought it before now. Therefore, to increase sales of DAZ originals, they lower the price so people who haven't already bought will pick it up. I bet the DAZ original products have already paid for themselves, so this is pure profit now. Thus the reason they can lower the price. I would think you have to sell huge volumns to do something like that. I don't think there are DAZ originals left that I wanted that I haven't gotten, but maybe some things I was luke warm about, I might be tempted to get. I don't think there's any indictation for a reason of the sale. Last year was March Madness. So maybe this is the 2006 gimmick. shrug bB