This is happening because of the methodology of the Pricing. If you pay attention items that are deepest discount are items that have not sold well as products. Many of the deepest discount items are parts of Bundles. So, using this methodology of pricing you will get anomalies like the Horse Bundle. Another is the David Bundle, Aiko Bundle, GIRL Bundle, and the Combat Uniforms Bundle.

Notice too, that most of the V3 and M3 products are not as deeply discounted as the other figure products of the same style. That is how the Combat Uniforms are cheaper individually verses the Bundle. The Freak and David are deep discount, but the M3 and the Bundle was not as deep. It stands to reason that M3 would sell the best, and then due to the original price structure the Bundle would be the best deal for people that may have only had two of the figures.

This actually shows an incorrect market performance analysis by those doing it for DAZ. It is understandable, considering the number of SKU at DAZ. You can see the same at the Grocery Store. Most stores the 1lb of Cheese Slices (Kraft or other brand) are priced more per pound than the larger packages, as is expected. This means that the larger packages will sell better, per units ordered than the 1lb which is ordered in larger quanities. When a Grocery Chain does a price performance analysis it sees the 1lb Package as not moving on a per unit basis, while the larger packages are often sold out. What ends up happening is a sale to improve the unit performance of the 1lb package where the price ends up being cheaper than a third of the 3lb Package, making it more affordable to buy 1lb over the larger packaging. This is not what the vendors intended when they created the bulk package, but it occurs due to this faulty price analysis.

My suggestion is take advantage of any of the items you have considered. Look for items you might have passed on due to past pricing and shop smart, buy looking at the components of a Bundle and sometimes the Bundle itself.

ratscloset
aka John