'If it does sell well, then most likely the consumer market felt it was a fair price' DR, I agree with you absolutely. But, that should read.... a fair price compared with other products on the market. As you say, it doesn't matter how much work I put into something. The customer rates it by quality and price, and the only reference customers have for price is what other, comparable products sell at. So the market dictates the price, not me. That's why I've always disagreed with merchants who calculate the price by the number of hours they worked. An item will only sell if it's good and competitive. Re 60/40 splits - Yes, there are sites who offer the merchant more. Unfortunately, they're usually doing it to attract merchants, who in turn attract customers. In other words, they have very low traffic and are trying to boost their appeal by enticing merchants to their store. But in the end, 50% of a lot of traffic is better than 60-70% of hardly any. mac