But in the end, 50% of a lot of traffic is better than 60-70% of hardly any. Too true. I run my own store, and make about 90% on each product. At Daz I make 50%. I still make at least 5 times as much money at Daz than I do at Shop Wicked after the 50/50 split. People just don't seem to shop at the 'little' stores.