My wish list is a combination of things I wanted but couldn't afford at the time and things I'd like to have but cost more than I'm ready to pay yet. I usually end up buying about 75% of what goes in there--usually at birthdays, Christmas, big sales, etc. I got the sale e-bots before the marketplace changed and I still get them. For me, they are effective because I often go purchase the item when it goes on sale--particularly if a merchant puts their whole store on sale and I have several of their items on my wish list.