I use a number of Adobe products, and have since the very earliest days, but they were NEVER an innovative company, despite the two founders coming from Xerox Parc labs, which was another Huge Company with great in-house technology and absolutely stupid about how to market it... I won't go into each of the Adobe products, but they have been out-classed in most cases by smaller, newer, more innovative companies. Sure, many people buy Adobe products, but there are much better ones, often cheaper, for those who really care about cutting edge. The internet moves too fast for a plodding company like Adobe. (PDF is a slow, fat hog- XML and other newer technologies are beating the crap out of it).. All they are doing now with Atmosphere is VALIDATING that such a market really exists. Most of Adobe's people are still living in their glory days of Macintosh Postscript and are dyed-in-the-wool Mac-heads. The fact that this software is Windows only, from an Outside Developer, is never a good sign as far as Adobe's lumbering internal political scene is concerned...