I think it's aimed at being able to produce variety w/ characters quickly, has a low poly option also.It certainly isn't aimed at the same exact area that Poser is, that unique in itself.Lot of areas where artists don't want the hassle of high poly models for animation.Also many people prefer character animation over realistic stuff.Have a strong modeling talent for this product tho and where it will really go who knows since it is new.

No need to think outside the box....
    Just make it invisible.