A teaser can be :30 to a 1:30.

A trailer, I would go with 2:30 max.

I would click on a teaser regardless. I think the idea is expectation. A trailer has a certain level of expectation that goes with it. One being, the viewer pays attention and by extension, the edits and chossen scenes address the viewers attention by giving them the essences of the story.

A teaser is ment simply to wet your mouth about the piece. It's usually done to hype the name of the piece and/or names attached to it, rather than the the story. If they did the job right, you'll want to wait, look for and hopefully watch, the trailer.

Teasers are a relatively new thing in the industry. I mean if you consider how long the industry has been around, teaser's weren't teaser's until the advent of television and even then, didn't come into it's own until the internet. Where the idea of selling the piece before its finished actually helps finish it and can generate an interest even before the trailer. It's at a point now where the concept of the teaser has become as important as the trailer.

Message edited on: 04/04/2006 08:38