Well i dug a little further and you can scratch the 'reasonably' from my previous post. Unless this is the biggest hoax on the Internet I have seen in a long time it is true. DAZ acquired Eovia US. Both Carrara and Hexagon are becoming DAZ products. A hint on how to confirm:

Guess what the url of the next press release on the eovia site will be (The next 2 actually). And if you found it and assume what you read is true, guess the url of the next press release on the DAZ3D website.

:)