Re:  Digital Pilon article

What does Eovia get out of it? Eovia gains a broader audience in a tough market that is slowly strangling them..."

A fundamental loss of concentration there, I think.

Eovia gets an immediate cash reward out of this deal. In the short term, at least, it almost drops off the "audience" radar with the niche Amapi reflecting a feeble blip.

It is the ex-Eovia products that gain the potential broader customer base. Since these products are now owned by DAZ, and will carry the DAZ label, it is DAZ that will reap any benefits from that angle.

A question is missing from the article, perhaps the most important. Has DAZ over-reached itself? As you point out, it's a highly competitive market, especially in the 'middle' zone. DAZ has taken a bold move, but it's a very risky move. DAZ is a cash rich company (lots of cash-flow from their well-managed content business provides for big borrowing capacity - good for takeovers), but if ventures don't pay off (such as, I believe, the Bryce move didn't) then the cash can run out pretty damn quick. Then there's ominous knocks at the door...

"Eovia products will not undergo many changes."

In the short term, no. Next versions are probably safe. But if DAZ continues with:

• Daz | Studio
• Bryce
• Carrara
• Hexagon
  separately, then the weaknesses of those separate products will combine to overwhelm their strengths; even more so when they are effectively competing with each other under the same roof. Eventually, DAZ will have to rationalise the range - or DAZ (and maybe the range) will go belly up.

"While the software product competition is intensified, its likely to result in a worse for Renderosity." [sic]

LOL. Sometimes it's better to wait a bit and make a considered response rather than rushing to be first. Otherwise it can result in a far worse worse.

Which may be something that Renderosity is bearing in mind...

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