Sorry I didn't get here earlier to "weigh-in" on this. I like number one also;  reason being that my eyes seem to be drawn first to the top as I scan intuitively from top to bottom,left to right, like I'd read a book page. The red lettering against the black background is one of the most eye catching combinations possible. After my eyes shoot to the lettering on top, they are drawn downward, through the picture, maybe because my subconscious is trying to make some gestalt connection between the red and black on the top and bottom of the picture, or something like that, LOL. Then it's almost like my eyeballs do a "squash and stretch" when they see the bottom border, and the message. Then they rebound to the picture in the middle to give it another, more intent look, studying details. I really like the arid look of this . It makes me think of the "Outback", like Ayer's Rock or something. Very Great stuff there!