The British author Rudyard Kipling, who was strongly influenced by Indian culture, had a swastika as his personal moniker on the dust jackets of all his books until the rise of Nazism made this inappropriate. One of Kipling's Just So Stories, "The Crab That Played With The Sea", had an elaborate full-page illustration by Kipling including a stone bearing what was called "a magic mark" (a swastika); some later editions of the stories blotted out the mark, but not its captioned reference, making the readers wonder what the "mark" was.

During World War I, the swastika was used as the emblem of the British National War Savings Committee.[17]

The swastika was also used as a symbol by the Boy Scouts in the United Kingdom, and worldwide. According to "Johnny" Walker,[18] the earliest Scouting use was on the first Thanks Badge introduced in 1911. Robert Baden-Powell's 1922 Medal of Merit design adds a swastika to the Scout fleur-de-lis as good luck to the person receiving the medal. Like Kipling, he would have come across this symbol in India. During 1934 many Scouters requested a change of design because of the use of the swastika by the Nazis. A new British Medal of Merit was issued in 1935.

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