Acadia opened this issue on May 14, 2006 · 100 posts
Letterworks posted Thu, 01 June 2006 at 1:06 AM
To Xantor, Both you and Jimdoria are correct. The movies were, indeed, on the studios "B" List, and when marketed theaters HAD to rent so many of the B List in order to get the A list movies.
Part of the break down of the Studio System, when tv became common after WW2 was that double features and matinees became less cost effective due to smaller audiences. Theaters, that were being bought out or built by larger corperations themselves and thus gaining more "clout", bulked at the Studio "Package Deals". The theaters began showing the single "Main Feature" consecutively to allow audiences more choice in viewing times to pull in more people. Once that happened studios couldn't afford to keep hundreds of extras, and "lesser" lead actors on contract when few B movies were being rented.
On another note Little Dragon, Glad to see you back in the forum.
mike