An idea whose time has surely come. Here's how it could go if this sort of thing catches on more generally:-

Telco operator:
"Good day. You are through to YooHoo 911. We value your call. How may we assist you?"

Distraught caller:
"Oh god!..omigod!..my husband just stuck his hand in the garbage disposal and we need an ambulance RIGHT NOW!!"

TO:
"Your call is being queued. Your call is important to us. But firstly, have you considered taking out the YooHoo Premier 911 service? The YooHoo Premier 911 service represents a worthwhile family-health investment at only $25 per month, payable annually by standing order. Subscribers to the YooHoo Premier 911 service enjoy instantaneous acess to the YooHoo Accident and Mishap Personal Recovery Service, one of the finest, most caring and responsive teams you could wish for. And, if you were to combine YooHoo Premier 911 with YooHoo Excalibur Personal Injury Insurance, you could enjoy a massive twenty percent reduction on the standard annual Excalibur policy premium. Once again, thank you for calling the YooHoo 911 service. Your call will be put through after these messages from our sponsors..."

DC:
[faints]