Well, I bought it, then read the license agreement (shame on me). Here's paragraph one:

1. Virtual Fashion is an Internet-based online service that allows you to use the Virtual Fashion Works software when you subscribe and pay a fee as indicated by the terms and conditions of your purchase. As part of the Virtual Fashion service, Reyes Infografica maintains a site on the World Wide Web with a URL address of www.virtual-fashion.com (the "Web Site"). While your license is active and paid for you are entitled to all updates, upgrades and use of the community included as part of the service. Throughout the remainder of this Agreement, the Virtual Fashion service (including the Web Site) will be referred to as the “SERVICE”, and Virtual Fashion Works, published by Reyes Infografica will be referred to as the "SOFTWARE". Reyes Infografica grants to you a limited, non-exclusive license to use the Software and the Service subject to all of the terms and conditions of this Agreement, and the additional terms set forth in the documentation of the SOFTWARE.

... and here's another para from the agreement:

7. Termination
   Either you or “SERVICE” may terminate your Account at any time without further obligation to the other. Further, “SERVICE” reserves the right to terminate the service at any time without further obligation to you. 

I find this strange. I haven't even installed the SOFTWARE yet, and I have to "agree to agree" to it before I can even do the install. Since this product requires activation, I'd like to know how often it will "phone home" and if it can ever "deactivate" itself if, for example, I refuse to pay another $79 next year. Or next week, based on paragraph 7.

Enquiring minds want to know. I sent a note to Customer Service over at e-frontier, so hopefully someone there will know what this actually means.