My point was that the # of surfers for websites goes up & down all of the time.  And that's no biggie.

The changes which Rendo has instituted are basically brand-new.  In fact, they aren't even 100% completed yet.  Let's come back in a year's time, and then we'll have a clearer picture of just exactly what effect the changes have had, long-term.

The "up-down" tracking is relative to the performance of other websites.  It can almost be like watching the scoreboard for a basketball game that never ends.  Once in awhile, something like myspace will come along, grow exponentially overnight, and then skew the entire comparison traffic equation for everyone else.  It happens.

By and large, Rendo is what it is.  Like it or not -- love it, hate it, be totally indifferent to it -- Rendo pretty much dominates this market.  Frankly, I don't see any evidence of that fact changing anytime soon.

We'll see what happens in a year.  And even then -- the "why" is always more important than the "what".  Because the "why" always lies at the root of things.

Something To Do At 3:00AM