I think JohnnyRoy made a really good point about 3D Realism-  a REALLY CONVINCING 3D scene is a movie or TV scene (or still image) goes a long way in gettings viewers "into" the concept that's being presented... (not just a "MAT" shot)

Take any one of those extremely realistic looking T2 scenes of clouds- and have your choice of vehicle- spaceship, airplane, automobile- in there rendered CONVINCINGLY- not just "looks like 3D"- but PHOTOREAL CONVINCINGLY - then you have really GRABBED your audience!

The movie, TV show and commercial makers would-, will-, and ARE on this! This saves TONS of production $$$-- E-on says ILM is using Vue now for background mats- but background mats are a real step BELOW using 3D software for entire "establishing scenes"- like the last series of StarWars movies- done on expensive 3D machines. Just IMAGINE having this kind of power on a SINGLE Athlon 64 running 64 bit Windows... You basically have the 3D scene realism POWER that ILM had just 4-5 years ago...

Planetside has been visiting the major production houses in California, UK, etc in the past year and I would really suspect that they (the production houses) are already using T2 "Alpha" versions in scene tests- perhaps even upcoming productions -if Planetside has the animation quality of these scenes up to a very usable level (and they probably do).

Bottomline is that T2 sets a standard in 3D realism that forces E-on to try an match- since E-on is after the same movie, TV and commercial production houses... and ultimately this power trickles down to affordable 3D packages for consumers. However- I think most people who are serious about using this kind of 3D realism will need BEEFY machines running 64 bit OS's... and that is why Planetside and E-on are most likely TIMING their next major releases for early next year some time...