I call all my figures names like "Glamorous J(essi)", while my conforming clothing is called things like "Mini Dress".  If you load two GJs in a scene the second one becomes Glamorous J 1, of course, even though she in internally figure 2 (or higher).  That is up to P6 SR2, I haven't gotten SR3 yet, but I've never seen Poser rename anything "figure" that had a different external name.

The system where everything is called "Figure"  doesn't serve any purpose I can see, other than to confuse people.