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Getting Poser 5 for free may well be legit, but if you follow through all the pages you
end up at a page where you have to buy some service to get Poser 5 for free.

I think he was referring to the Bryce 5.0 and not Poser 5.

I seriously doubt that e-frontier if giving away Poser 5. I  could maybe see them giving away Poser 4 or earlier, but not Poser 5 as many still are using that version and it's not that old considering they are only at version 6.

Yes, but the subject was Poser 5 for free, a phishing scam.
No, it's not E-Frontier giving it away, it's EveryFreeGift.com
that will supposedly give it to you when you sign up for
one of the services they are brokering
As far as the serial number, when you first start up Bryce 5.0
it should give you a link to DAZ with your serial number.
Copy and paste that onto your Bryce 5.0