RSS is an XML standard for medium-independant digital content transfer. It delivers easy to transfer articles, links, locations of images or media files etc regardless of operating system or medium (computers, palmtops, television playout systems, mobile phones, they can all use one and the same XML feed). RSS is most often used for news feeds. Because the RSS itself actually truely only transfers content and no markup information, it is easy to integrate into any given digital system.

 

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