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"reserve the funds" is just a euphamism for 'we took your money, you've paid and lost that money, but we're not giving it to the other guy yet because we want to invest it in some energy stocks or that trip to Vegas with the hot secretary down the hall...'

It was still your money, but as long as its in somebody else's pocket it might as well be gone.

e-fronteir doesn't benefit from this scam, but the credit card companies sure do.

Actually no thats not how it works.  If you use a check card it sorta does because your bank (sometimes) doesn't let you spend that money.  But if you use a credit card you don't have to pay the money till the bill shows up after poser ships.  An "authorization" never shows up on your bill till it's been charged.  We/the banks just check that you actually have the money/credit at the time and it gives us a unique transaction number (since we like most don't store your CC #) to charge when the product does ship.

Hope that clears up that question

-Rylan
ef/cp