Well, of all the marketing strategies, this must be one of the most ***pid.

I think I would agree, but for slightly different reasons. It doesn't seem to me (no expert in marketing, BTW) that getting people hooked by letting one really good feature after another become public over a period of time is a bad marketing tactic. It could work very well.

The problem is though that to keep potential purchasers interested, you have to make each new feature more exciting than the last one, or it all goes flat very quickly. EF have started this off pretty well, because anything which follows feature #1 - the new figures and content - almost has to be more exciting. The problem is that doing it this way means that you start off the campaign with your least interesting feature, which leads the general sense of disappointment we've seen here. It seems clear that this is a silly thing to do, which tends to give the impression that the first feature to be made public can't be the least interesting one... and so what is yet to come may be even less exciting. Catch-22.

As you say, a pretty daft strategy overall.

Steve