Ummm, mac? Only the -core- of DS is free. Add up the plug-ins, dude. =NOT= counting in Ghost, Fbx, or Puzzler, which have no real correlation in Poser, the total comes to $249.60. And you =still= do not have dynamic clothing or strand based hair or anything like the face room. Hell, let's drop Hand Grip as well; that makes it $234.65. Almost $235 to have an 'almost' Poser 5/6 app 'for free'. Like I and a few others said at the time and since; sure the core is free. The plugins to make it worth the time are where they are going for the throat, and since there will need to be distinct plugins for some kind of dynamic clothing and strand based hair, you could easily be looking at anywhere from $3-500 for that 'free' app to have the same capabilities as the current incarnation of Poser. And if P7 implements fbx support, then that 'free' pricetag jumps to $334.65....still with no dynamic cloth or hair. Now about advertising stategies.......