Thanks for your replies, I'm aware of those links, ATI also which also has a normal mapping tool. None of these tools are proper windows GUI apps and run in a DOS screen.

I was hoping somehow PS would be able to perform this task, since normalizing has much to do with rearraging RGB channels etc, etc ,blah, blah ,blah, and can save files to recognized
exisiting formats, without having to do yet another conversion from .dds to .jpg.

hey bikermouse, was that a verbal fart :)