ya never lead with your stronges argument.

first thing said, is the first thing forgotten. save the best for later.

Purchacing a month before release had no advantage over purchacing the day before release.  They don't even get the money sooner. so why try for a mad rush in the beginning.

advertising a lesser reason now could save them some bandwidth. let everyone know its on the market, let the blind faith people jump in first then those who need convincing can trickel in along the way.

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