horndog40 opened this issue on Oct 20, 2006 · 67 posts
tainted_heart posted Sat, 21 October 2006 at 7:40 PM
Quote - I really am just curious how the deal with annoucing each feature one by one on a weird schedule and then without much detail actualy works as a marketting strategy... are there actually people who buy who otherwise would not buy were it not for this strategy?
It's a valid marketing strategy. This is used often with games and movies. You get a 10 second teaser that doesn't really show you anything except the films title and the release date. They show you a bit more as it gets closer and closer to the release date. The idea is to build interest and excitement. Getting you hungry to know more and creating a buzz. I don't necessarily this strategy makes people buy, but it certainly draws attention to the product. Look how many threads it's gotten started here.
It's all fun and games...
Until the flying monkeys attack!!!