Quote - > Quote - I really am just curious how the deal with annoucing each feature one by one on a weird schedule and then without much detail actualy works as a marketting strategy... are there actually people who buy who otherwise would not buy were it not for this strategy?

It's a valid marketing strategy. This is used often with games and movies. You get a 10 second teaser that doesn't really show you anything except the films title and the release date. They show you a bit more as it gets closer and closer to the release date. The idea is to build interest and excitement. Getting you hungry to know more and creating a buzz. I don't necessarily this strategy makes people buy, but it certainly draws attention to the product. Look how many threads it's gotten started here.

This is what the cable channel FX has been doing for over a month now with
a new series called "Dirt".  Been running ad after ad that give you no clue
what the series is about. Only recently have they even mentioned Courteney Cox
( from "Friends") will be in it. I finally went on the web just to find out what it
was supposed to be all about.  But you'd never figure that out from the ads
on FX.